This year we invite you to a festival dedicated to what truly matters: people, ideas, talent and experiences that connect us and help us grow.
Get ready for an evening full of surprises: influencers, magic, improshow, recruitment and headhunting experts, Artificial Intelligence, Alumni ambassadors from all over the world, debates on corporate sustainability… and, of course, music, energy and a great desire to celebrate TOGETHER.
Your access to the EADA Annual Meeting
Your WHAT MATTERS FEST wristband will allow you to take part in all the activities and moments of the event.
Remember to register in order to collect it and participate in all the activities.
We look forward to seeing you!
In the heart of Barcelona
The WHAT MATTERS FEST will take place at EADA's second campus in the heart of Barcelona (C/Provença, 216).
Discover what we have prepared for you at the EADA Annual Meeting 2026.
Floor 4
EMPLOYABILITY MATTERS
6 recruiters and headhunters will share the key factors for employability throughout a professional career, both in local and international markets.
1 expert in AI and employability will explain how AI can help or hinder our employability.
3 international Alumni Ambassadors will speak about employability in their countries and their transition from employees to employers.
Floor 5
BARCELONA MATTERS
A look at Barcelona's transformation: why it has become a success story and a hub for innovation, multiculturalism, and local and international employability.
Two leading multinational companies that have centralised their innovation hubs in Barcelona will explain why they chose this city.
Floor 6
ENTREPRENEURS WHO MATTER
Two entrepreneurs will share how they created their businesses and everything that has come with it. Live podcast format.
Floor 7
PROFIT & PLANET MATTER
Session led by a major, inspiring brand that has successfully demonstrated how businesses can be both profitable and sustainable.
A session led by an EADA Alumni at the forefront of the European solidarity project WCK (World Central Kitchen), the world’s largest global network of culinary leaders. A project and career journey that will be truly inspiring.
Floor 8
HAVING FUN MATTERS
2 business Improshow sessions on how different generations collaborate at work, where you will certainly take an active part.
Student Hub
DANCE & THE NEW EADA MASCOT
Presentation of EADA’s new mascot,created by our BBA/ADE students.
DJ, dancing and refreshments to keep the celebration going non-stop!
Don’t forget to download the Alumni App to stay up to date with everything.
