This year we invite you to a festival dedicated to what truly matters: people, ideas, talent and experiences that connect us and help us grow.
Get ready for an evening full of surprises: influencers, magic, improshow, recruitment and headhunting experts, Artificial Intelligence, Alumni ambassadors from all over the world, debates on corporate sustainability… and, of course, music, energy and a great desire to celebrate TOGETHER.
Get your EADA WMFest wristband
Your WHAT MATTERS FEST wristband will give you access to all the activities, surprises and gifts at the event.
Remember to register so you can collect it and take part in all the activities.
We look forward to seeing you!
In the heart of Barcelona
Join us and enjoy all the activities we have prepared at EADA’s new Campus in the heart of Barcelona.
Get ready for a unique experience of learning, inspiration and collaboration. Discover what we have prepared for you at the EADA Annual Meeting 2026.
Floor 4
EMPLOYABILITY. WHAT MATTERS?
Recruiters and headhunter will share key insights into lifelong employability, both in local and international markets.
Leadership today: what it really means to be a leading professional in the current context.
Alumni Ambassadors: we will discuss the Eki case as an example of impact entrepreneurship in rural communities, and our international Alumni ambassadors will share their views on employability in their regions.
Floor 5
BARCELONA MATTERS
A look at Barcelona’s transformation:: why it is a success story in innovation, multiculturalism and sectoral diversity.
Renowned companies with centralised hubs in Barcelona will explain why they chose this city to concentrate their talent.
Floor 6
INFLUENCERS THAT MATTER
Young influencers will share how they turned their personal brand into a business model.
Influencers specialising in the business sphere will explain their impact on their communities.
Floor 7
PROFIT & PLANET MATTER
A session led by an inspiring brand that will share how businesses can be both profitable and sustainable at the same time..
Our students from sustainability programmes will provide examples of alignment between profitability and sustainability.
Floor 8
HAVING FUN MATTERS
Corporate improshow sessions with active audience participation.
A magic moment that will challenge you to discover “tricks” for resolving conflicts and thinking differently.
Student Hub
DANCE & THE NEW EADA MASCOT
Presentation of EADA’s new mascot,created by our BBA/ADE students.
DJ, dancing and refreshments to keep the celebration going non-stop!
Don’t forget to download the Alumni App to stay up to date with everything.
