Dr Jatinder J Singh Professor of Marketing at EADA. Dr. Singh is a professor of marketing and a scientist with a 13 year experience in academia. He has trained participants from more than 70 different countries, using a variety of methodologies such as case method and business simulations.
Dr. Singh's research mainly focuses on managerial, corporate/brand and consumer ethics and has appeared in international peer reviewed journals such as Journal of International Marketing, AMS Review, Journal of Business Ethics, Journal of Brand Management and Journal of Product and Brand Management. In this webinar, Professor Singh will discuss the potential of business in solving societal problems..
In the light of today's global challenges, in this short masterclass we will explore some social problems and discuss how business can make an impact by dealing with them.
In this webinar we will discuss: