FREE ONLINE CLASS - REGISTRATION

HEADER-JJ

JULY 21st | 18:00H CEST

SOCIETAL CHALLENGES AND POSITIVE BUSINESS IMPACT

 

 

SPEAKER

Dr Jatinder J Singh Professor of Marketing at EADA. Dr. Singh is a professor of marketing and a scientist with a 13 year experience in academia. He has trained participants from more than 70 different countries, using a variety of methodologies such as case method and business simulations.

Dr. Singh's research mainly focuses on managerial, corporate/brand and consumer ethics and has appeared in international peer reviewed journals such as Journal of International Marketing, AMS Review, Journal of Business Ethics, Journal of Brand Management and Journal of Product and Brand Management. In this webinar, Professor Singh will discuss the potential of business in solving societal problems..

 

CONTENT

In the light of today's global challenges, in this short masterclass we will explore some social problems and discuss how business can make an impact by dealing with them.

In this webinar we will discuss:

- How companies can face current social challenges and contribute to a positive change in society?
 
- What are the current challenges of companies that are socially ethical and responsible?
 
- How do the consumer react to ethical brands?
 
- The bottom of the pyramid concept
 
This 30' masterclass will be followed by a discussion with the participants and Q&A session.
 
#businessethics
#positiveimpact
#sustainability

 

REGISTER NOW